Google+ registers many users, but few are active
Social networks have become the Internet’s most used applications. Among these, Facebook and Twitter dominate the market, with billions of users. Given this scenario, “Google, the internet giant, realized that in order to maintain its dominant position, it would have to get involved in the social network market,” declares one of the authors of the study, Rubén Cuevas, of UC3M’s Telematic Engineering Department. His study seeks to settle the debate regarding the success of Google+. On one hand, Google has, on several occasions, declared its social network a huge success; on the other hand, some experts and media sources, such as the Wall Street Journal, have nicknamed the network a “ghost town”. |